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What is online marketing for real estate?
Why should YOU care?
With 9 out of 10 home buyers searching for homes online, any seller wanting to get top dollar for their home needs to market their home online. We have an aggressive marketing plan that uses the most innovative digital marketing tactics.
The New Way of Selling Real Estate
When the National Association of Realtors (NAR) asked sellers like you “What do you want most from your listing agent?”, the overwhelming majority saying help marketing my home and finding a buyer.
So when you sign a listing agreement with a real estate agent, your agent is inherently promising you they have the necessary marketing skills and knowledge to promote your home.
Unfortunately, this promise is constantly broken because too many agents fall short of doing everything possible to help you get the best price for your home. Some agents just do the bare minimum, listing your property and letting a hot market sell the house for them. Other agents use antiquated marketing techniques they learned when they first got into the business… But the bottom-line is too often you, the seller, are shortchanged.
Prepare Yourself with the “3P’s” of the Home Selling Process
If you’re thinking about selling your home, you probably have a ton of questions. Selling a home is a complex process, and to get the best possible result, home. Owners and their real estate agents must work together to prepare, market, and ultimately sell the home.
#1) Preparation – preparing your home for the market.
To ensure your home sells within your time frame and for the best price possible, you need to properly prepare your home. When choosing a home, home buyers must be able to see themselves in your home from the moment they pull in the driveway. Preparation consists of three key areas: repairs, staging, and cleanliness. Take care of these three areas, and your home will feel move-in ready for buyers.
#2) Properly pricing your home is essential for getting the best price.
When it comes to pricing, there are a number of common mistakes that sellers make, all of which drive away potential buyers. Learn the dangers of pricing your home out of the market (and how to avoid it) so your home generates lots of buyer interest and competing offers!
#3) Promotion – today’s buyers are online. Make sure they can find your home!
Today, the home selling process is much different then it was even a few years ago. In 2001, only 8% of home buyers found their homes online. Today that number has skyrocketed to more than half of all buyers. To generate the most interest in your home, you need a promotional plan that integrates traditional marketing with online marketing.